As head of HRC’s marketing video team from 2017-2022, I supported HRC Foundation’s nearly 20 programs, helping to change hearts and minds through emotional, impactful storytelling.

We told personal narratives of LGBTQ+ folks overcoming discrimination, created educational videos to help people understand the LGBTQ+ community better, livestreamed compelling conversations to expand the Foundation’s reach, and produced sizzley, high-energy promotional videos that generated Foundation buzz.

We were so successful that internal demand for HRC videos skyrocketed, and I expanded the team.

The team I led supported 30+ annual black-tie fundraisers and an annual marquee National Dinner in Washington, D.C. We edited new videos for each of the galas. managed captures of the events, and created social media cutdowns.

Each year for the National Dinner I personally produced tentpole pieces, including a video to launch the event, an introduction to HRC’s president and a video to fundraise for HRC’s electoral work.

Supporting the comms team we created a mix of content that created buzz, earned press and reinforced national messaging campaigns.

We created heartwarming personal narratives placed in national outlets, livestreamed and edited guerrilla marketing tactics and stealth produced a film to introduce a new president to the HRC community.

To push back on anti-LGBTQ+ extremism, I added more professional livestreams, broadcasting press conferences, protests and nationwide rallies in real time.

We defeated anti-LGBTQ+ political appointments by showcasing their hateful rhetoric, and created series of offense pieces to take on the community’s detractors.

I added more polished rapid response edits too, sometimes a little quirky and fun.

I created national broadcast and digital ads, including pieces to support minority mental health during the pandemic and to save trans lives by reducing stigma,

Every election cycle, we cut political ads in support of pro-equality candidates.

I also expanded the Human Rights Campaign’s video team in 2017 to bolster its electoral work through a mix of livestreams, social media edits, short docs, endorsements, and advertisements.

We supported the HRC president’s barnstorming tour of competitive Congressional races in 2018, worked to elect a pro-equality President and Congress in 2020 and created 2024 endorsement videos for HRC’s PAC.